Free sales CV template

For sales executives, account managers, business development and field sales. Numbers first, then how you win and keep customers.

  • Free, no watermark
  • PDF, plus a Word copy
  • UK format
See the best designs What to put on a sales CV

The best designs for sales CVs

Picked for how sales CVs are read in the UK. Each one is free, and your CV works in every design, so you can switch at any time.

Banner

A bold top band gives a confident first impression, which suits sales.

One column · 8 colours

Use this design: Banner

Islington

A two-tone header with your contact details, over one easy-to-scan column.

One column · 8 colours

Use this design: Islington

Mayfair

A profile panel and core competencies, for senior sales, account director and sales manager roles.

One column · 8 colours

Use this design: Mayfair

Want more choice? See every design, or browse by style: Simple Modern Professional Creative Graduate and student One page IT and technical

Previews show made-up sample CVs. Yours will show your own details, in the colour and font you choose.

What to put on a sales CV

A sales CV is judged on numbers more than almost any other kind. Whether you sell in a showroom, on the phone, in the field or to other businesses, the hiring manager wants to see your targets, how you did against them, and how you find, win and keep customers.

Put your best result in your profile and give each role its own figures, with the period and the target.

Whatever the job, the UK CV format applies: your name and contact details, a short profile, experience with the most recent first, then education and skills. No photo, age or date of birth.

  1. A profile with your headline result

    What you sell, to whom (consumers, small businesses, enterprise or the public sector) and your best result, such as a year over target.

  2. Results in every role

    Results against target, revenue or margin won, new accounts, renewals and retention, and where you ranked in the team. Keep every figure accurate: you may be asked to back it up.

  3. How you sell

    Average deal size, sales cycle, the methods you use (such as SPIN, MEDDIC or Challenger) and how you build pipeline.

  4. Tools

    CRMs such as Salesforce or HubSpot, LinkedIn Sales Navigator and sales engagement tools.

  5. Field sales

    Your territory, a full UK driving licence and willingness to travel.

Skills and keywords for a sales CV

From our skills guides and CV examples for this job. Use the ones that are true for you, in the words of the job advert, so recruiters and applicant tracking systems find them.

  • Consultative selling
  • Pipeline management
  • CRM (Salesforce, HubSpot)
  • Cold outreach
  • Negotiation
  • Presentation and demo skills
  • Account management
  • Lead qualification
  • Forecasting
  • Social selling
  • LinkedIn Sales Navigator
  • MEDDIC
  • SPIN Selling
  • Customer retention

See it filled in

The example CVs are illustrations written with AI. The people in them are fictional.

Sales CVs: your questions

What numbers should I put on a sales CV?

Your results against target (for example 118% of target for the year), revenue or margin you brought in, new accounts won, average deal size and retention. Give the period, and keep every figure accurate.

How do I write a sales CV with no sales experience?

Show the skills sales relies on: persuading people, handling rejection, hitting targets and building relationships. Retail, hospitality, fundraising and customer service all have examples, and any target you beat counts.

Should I put my salary or commission on my CV?

No. Leave pay for the conversation with the recruiter, or the application form if it asks.

Keep going

Read next: Personal statement examples CV mistakes that cost interviews How to prepare for an interview

CV templates for other jobs: Administrator Receptionist Accountant Project manager Marketing Nurse Healthcare assistant Care worker Teacher Teaching assistant Retail Customer service Hospitality Software developer Electrician and trades Warehouse School leaver Apprenticeship Part-time job Career change

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