CV example

Sales Executive CV Example

Sales executive CV example for UK B2B SaaS roles: a quota-beating profile, pipeline and deal results, consultative selling skills and sales certifications.

Illustrative example written with AI. The person is fictional, and employer names are used for realism only.

  • Sales
  • Mid level
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Roles3
Skills20
Years of experience6
Qualifications2
Same content, four looks.

Ryan Murphy

Sales Executive

Profile

Results-driven B2B SaaS sales executive with 4+ years of proven success in exceeding quotas and driving revenue growth. Consistently delivered 115-125% of target across multiple roles, with expertise in mid-market account management and complex solution selling. Track record of building £3M+ pipelines and closing multi-year enterprise deals worth up to £150K ARR.

Experience

Senior Sales ExecutiveJun 2023 – Present
Salesforce UK

Leading sales efforts for mid-market accounts (500-2,000 employees) across UK and EMEA, focusing on Salesforce's core CRM and Marketing Cloud solutions.

  • Exceeded annual quota of £850K by 125%, closing £1.06M in new business ARR within first 12 months
  • Managed active pipeline of 60+ opportunities worth £2.8M, maintaining 85% forecast accuracy
  • Closed largest deal in team history - £150K multi-year contract with major UK retailer, involving 8-month sales cycle
  • Built and delivered compelling ROI business cases to 15+ C-suite executives, achieving 72% presentation-to-close rate
  • Collaborated with solution engineers on 25+ technical demos, resulting in 68% demo-to-proposal conversion
  • Mentored 3 junior SDRs on qualification techniques, improving team's SQL conversion rate by 23%
  • Achieved 95% customer retention rate through proactive account management and expansion selling
Sales Development RepresentativeJan 2021 – May 2023
HubSpot EMEA

Prospected and qualified leads for HubSpot's inbound marketing and sales automation platform, targeting SME and mid-market companies across UK market.

  • Generated 200+ qualified opportunities worth £3.2M in total pipeline value over 28-month tenure
  • Consistently ranked in top 10% of 45-person SDR team for meetings booked (avg. 18 per month) and SQL conversion rate (65%)
  • Developed and optimised outbound email sequences achieving industry-leading 35% open rate and 8% reply rate
  • Exceeded monthly activity targets by average of 140%, making 150+ calls and sending 200+ personalised emails weekly
  • Pioneered social selling approach using LinkedIn Sales Navigator, generating 30% of qualified pipeline through social channels
  • Collaborated with marketing team to improve lead scoring model, increasing MQL-to-SQL conversion by 28%
  • Achieved 112% of annual target in both 2021 and 2022, earning 'Rising Star' recognition
Business Development AssociateJul 2020 – Dec 2020
Tech Data UK

Entry-level role supporting channel sales team in identifying and qualifying new reseller partnerships for enterprise technology solutions across UK market.

  • Researched and identified 150+ potential channel partners, building comprehensive prospect database
  • Conducted initial outreach calls to 80+ IT resellers, achieving 45% positive response rate for follow-up meetings
  • Supported senior sales team in preparing partnership proposals and RFP responses for 12 major opportunities
  • Maintained CRM database with 95% data accuracy, tracking partner engagement and deal progression
  • Attended 6 industry trade shows, generating 35 qualified leads and supporting £280K in pipeline development

Skills

  • B2B SaaS Sales
  • Consultative Selling
  • Pipeline Management
  • Salesforce CRM
  • Account Management
  • Cold Outreach
  • Negotiation
  • LinkedIn Sales Navigator
  • Presentation Skills
  • Forecasting
  • Lead Qualification
  • ROI Analysis
  • Solution Selling
  • Social Selling
  • HubSpot CRM
  • Email Marketing
  • Territory Management
  • Customer Retention
  • MEDDIC Methodology
  • Sales Coaching

Education

BSc Business Management (2:1)Leeds Beckett University (2017–2020)
A-Levels: Business Studies (A), Economics (B), Mathematics (B)St. Mary's Sixth Form College (2015–2017)

Certifications

  • Salesforce Administrator (2023)
  • SPIN Selling Certified (2022)
  • HubSpot Sales Software Certified (2021)
  • LinkedIn Sales Navigator Certified (2021)
TipsCV

How to adapt this sales executive CV

  • Open with a three or four line profile that names the job you want and your strongest results.
  • Turn duties into achievements: start each bullet with an action and end it with a result, such as time saved, money made or targets beaten.
  • Match your skills to each advert. This example leads with B2B SaaS Sales, Consultative Selling and Pipeline Management; keep the ones that are true for you, in the employer's own words.
  • Keep it to two pages, most recent job first, and give the most space to your last two or three roles.

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