Digital Marketing Manager CV Example

Lead all digital marketing activity across paid media, organic search, social, email, and influencer channels with full P&L responsibility for a £500k annual budget.

• Grew organic traffic by 85% year-over-year through comprehensive content strategy, technical SEO audit implementation, and strategic link-building campaigns targeting high-authority fitness publications.
• Launched and scaled influencer marketing programme partnering with 50+ micro and mid-tier fitness creators, generating 2M+ monthly impressions and 15% increase in brand search volume.
• Reduced cost per acquisition by 35% across Google and Meta Ads through advanced audience segmentation, lookalike modelling, and systematic creative testing (200+ ad variations tested quarterly).
• Built and optimised email marketing automation flows in HubSpot achieving 38% average open rates and 9.2% click-through rates across a 400k subscriber base.
• Managed and mentored team of 4 (2 executives, 1 content creator, 1 paid media specialist), conducting weekly 1:1s and quarterly development reviews.
• Presented monthly performance reports to CMO and board, translating complex data into actionable strategic recommendations.

Managed performance marketing campaigns across 5 European markets (UK, France, Germany, Spain, Italy) with combined monthly spend of £200k+.

• Implemented automated bidding strategies across Google Ads increasing ROAS by 40% while maintaining consistent conversion volume.
• Created and A/B tested 100+ landing pages using Optimizely, improving average conversion rate from 3.2% to 4.8% across key booking funnels.
• Built email nurture sequences for abandoned booking recovery, generating an additional £150k monthly revenue with 35% open rates.
• Collaborated with data science team to develop predictive audience models, reducing wasted ad spend by 22%.
• Led quarterly competitive analysis reports benchmarking performance against Expedia, Hotels.com, and Airbnb across all channels.
• Trained and onboarded 3 new marketing executives across European offices.

Supported account managers on integrated campaigns for national brands including Aldi, Wilko, and Bupa.

• Researched and compiled audience insights for campaign briefs using YouGov, Mintel, and social listening tools.
• Created social media content calendars and drafted copy for client approval.
• Assisted with event coordination for 2 product launch campaigns.