CV example

Digital Marketing Executive CV Example

Digital marketing executive CV example for UK agency roles, with a graduate profile, PPC and CPA results, ad platform skills and marketing certifications.

Illustrative example written with AI. The person is fictional, and employer names are used for realism only.

  • Marketing
  • Entry level
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Roles2
Skills20
Years of experience3
Qualifications2
Same content, four looks.

Chloe Evans

Digital Marketing Executive

Profile

Results-driven Digital Marketing Executive with 1+ years of agency experience managing multi-channel campaigns across PPC, social media, and email marketing. Proven track record of reducing client cost-per-acquisition by 22% on average while managing £25K monthly ad spend across 8 accounts. Strong analytical skills with expertise in Google Ads, Meta Ads, and campaign optimisation, seeking to drive measurable growth for ambitious brands.

Experience

Digital Marketing ExecutiveSep 2023 – Present
Search Laboratory

Manage comprehensive paid advertising campaigns across Google Ads and Meta Ads platforms for 8 diverse clients spanning e-commerce, SaaS, and professional services sectors.

  • Reduced average cost-per-acquisition by 22% across all client accounts within first 6 months through strategic keyword optimisation and audience refinement
  • Manage monthly advertising spend of £25,000 across Google Search, Shopping, Display, and Meta advertising campaigns
  • Increased client conversion rates by average of 18% through implementation of landing page optimisation recommendations and A/B testing
  • Created and delivered monthly performance reports to C-suite stakeholders, presenting actionable insights that drove strategic campaign pivots
  • Collaborated with creative team to develop 50+ ad variations monthly, resulting in 15% improvement in click-through rates
  • Implemented Google Analytics 4 tracking and conversion optimisation strategies, improving attribution accuracy by 30%
  • Mentored 2 new marketing interns on campaign management best practices and platform fundamentals
Marketing InternJun 2023 – Aug 2023
N Brown Group

Supported the CRM and social media teams in executing multi-channel marketing campaigns for Simply Be, Jacamo, and JD Williams brands.

  • Assisted in planning and executing 24 email campaigns reaching 500K+ subscribers, achieving average open rate of 28% (15% above industry benchmark)
  • Conducted A/B testing on subject lines, send times, and content formats, improving email click-through rates by 12%
  • Created comprehensive social media content calendar covering 3 brands across Instagram and Facebook, planning 120+ posts monthly
  • Produced engaging social media content using Canva and Adobe Creative Suite, contributing to 25% increase in engagement rates
  • Completed competitor analysis reports covering 15 key market players, identifying 8 strategic opportunities later implemented by senior team
  • Supported customer segmentation initiatives, helping identify 3 high-value customer personas for targeted campaign development
  • Managed social media community engagement, responding to 200+ customer queries and maintaining 95% positive sentiment score

Skills

  • Google Ads
  • Meta Ads (Facebook & Instagram)
  • Google Analytics 4
  • Campaign Optimisation
  • PPC Management
  • Email Marketing
  • Social Media Management
  • A/B Testing
  • SEO Fundamentals
  • Data Analysis
  • Mailchimp
  • Canva
  • Microsoft Excel
  • Performance Reporting
  • Conversion Rate Optimisation
  • Customer Segmentation
  • Content Creation
  • Competitor Analysis
  • Budget Management
  • Client Relationship Management

Education

BA Digital Marketing (2:1)Manchester Metropolitan University (2022–2025)
A-Levels: Business Studies (A), Psychology (B), Media Studies (B)Stockport College (2020–2022)

Certifications

  • Google Ads Search Certified
  • Google Analytics Individual Qualification (IQ)
  • Meta Marketing Science Certification
  • Mailchimp Email Marketing Certification
TipsCV

How to adapt this digital marketing executive CV

  • Open with a short profile: the job you want, what you have studied or done so far, and one or two strengths you can back up.
  • Little or no paid experience? Part-time work, volunteering, projects and placements all count. Say what you did and what changed because of it.
  • Keep education near the top while it is your strongest selling point, with relevant modules, grades or projects.
  • Match your skills to each advert. This example leads with Google Ads, Meta Ads (Facebook & Instagram) and Google Analytics 4; keep the ones that are true for you, in the employer's own words.

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