Social Media Manager CV Example

Lead social media strategy and execution for premium fitness brand across 5 platforms, managing content calendar and daily posting to reach 2M+ combined followers.

• Increased TikTok following from 120K to 450K followers in 8 months through trend-led content strategy and viral video creation
• Coordinated influencer partnerships and UGC campaigns generating 5x higher engagement rates compared to branded content
• Managed monthly content budget of £40K, delivering consistent 4.2x return on ad spend across all platforms
• Developed and executed seasonal campaign strategies that increased brand mention volume by 65%
• Led cross-functional collaboration with design, product, and PR teams to ensure brand consistency across all touchpoints
• Implemented social listening strategy resulting in 25% improvement in customer sentiment scores
• Trained and mentored junior social media executive on content creation best practices and platform algorithms

Created and managed high-volume content across Instagram, TikTok, and Pinterest for multiple fashion brands within the Boohoo portfolio, focusing on trend-driven campaigns and community engagement.

• Produced 150+ pieces of original content monthly, maintaining consistent brand voice across 3 primary social platforms
• Managed community inbox handling 200+ customer DMs and comments daily, achieving 95% response rate within 2 hours
• Executed paid social campaigns with budgets up to £50K per month, consistently achieving 4.1x ROAS
• Collaborated with styling team to create product showcase content resulting in 35% increase in click-through rates
• Monitored social media trends and competitor activity, implementing trending formats that boosted engagement by 28%
• Analysed weekly performance metrics and provided actionable insights to marketing team for campaign optimisation
• Managed influencer gifting programme coordinating with 50+ micro-influencers monthly

Supported digital marketing team in executing social media campaigns for diverse client portfolio including retail, hospitality, and professional services sectors.

• Assisted in content creation and scheduling across Facebook, Instagram, and LinkedIn for 12 client accounts
• Conducted competitor analysis and social media audits that informed strategic recommendations for client campaigns
• Supported paid advertising setup and monitoring, contributing to average 3.8x ROAS across client portfolio
• Created monthly social media performance reports highlighting key metrics and growth opportunities
• Participated in client strategy meetings and campaign brainstorming sessions
• Maintained social media content calendars and ensured consistent posting schedules