Tom Clarke
Content Writer
Profile
Results-driven content writer with 2 years of experience creating high-performing blog posts, website copy, and social media content for B2B SaaS companies. Produced over 200 articles generating 500,000+ page views and achieved 15 Google top-3 rankings within 3 months. Expertise in SEO-driven content strategy, with proven ability to increase organic traffic by 60% on average across client portfolios.
Experience
Produce comprehensive SEO-optimised content for the leading digital marketing platform, focusing on long-form educational articles targeting marketing professionals and business owners.
- Write 8-10 in-depth articles per month (3,000+ words each) covering digital marketing topics, maintaining 98% on-time delivery rate
- Achieved 15 first-page Google rankings within 3 months of publication, including 8 featured snippets for high-competition keywords
- Increased organic blog traffic by 45% year-over-year, contributing to 12,000+ new monthly qualified leads
- Collaborate with SEO team to identify content gaps, resulting in 25 new topic clusters and £180k+ in attributed revenue
- Manage editorial calendar and coordinate with design team, reducing content production timeline by 30%
- Conduct competitor content analysis and keyword research using Semrush tools, identifying 150+ new content opportunities
- Mentor 2 junior writers on SEO best practices and brand voice guidelines, improving team content quality scores by 22%
Created diverse content for B2B and B2C clients across technology, finance, and healthcare sectors at this Manchester-based digital marketing agency.
- Managed content creation for 12+ client accounts simultaneously, including blog posts, email campaigns, and social media copy
- Increased average client blog traffic by 60% within 6 months through strategic keyword targeting and content optimisation
- Wrote 40+ email marketing campaigns achieving average open rates of 28% (15% above industry benchmark)
- Developed content style guides for 8 new clients, ensuring consistent brand voice across all marketing materials
- Conducted content audits for existing clients, identifying optimisation opportunities that improved average page dwell time by 35%
- Created social media content calendars resulting in 85% increase in client social engagement rates
- Collaborated with account managers to present content strategies to clients, securing £45k in additional retainer work
Skills
- SEO Content Writing
- Content Strategy
- Copywriting
- Keyword Research
- WordPress
- Google Analytics
- Ahrefs
- Semrush
- HubSpot
- Email Marketing
- Social Media Content
- Content Management Systems
- HTML/CSS Basics
- Google Search Console
- Content Auditing
- Brand Voice Development
- Editorial Planning
- Competitor Analysis
- Conversion Rate Optimisation
- Technical Writing
Education
Certifications
- HubSpot Content Marketing Certification
- Google Analytics Individual Qualification (IQ)
- SEMrush Content Marketing Toolkit Course
- Google Digital Marketing & E-commerce Professional Certificate