CV example

Marketing Manager CV Example

Marketing manager CV example for UK FMCG and brand roles, with a results-led profile, campaign and budget achievements, key skills and CIM qualifications.

Illustrative example written with AI. The person is fictional, and employer names are used for realism only.

  • Marketing
  • Mid level
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Roles3
Skills17
Years of experience7
Qualifications2
Same content, four looks.

Sarah Mitchell

Marketing Manager

Profile

Results-driven Marketing Manager with 5 years of experience in FMCG brand management and digital marketing. Successfully launched 12 product campaigns generating £8.5M in revenue and increased brand awareness by 35% across key demographics. Proven track record of managing budgets up to £2.5M and leading cross-functional teams of 8+ members to deliver exceptional marketing performance.

Experience

Marketing Manager2022-03 – Present
Unilever UK
  • Lead brand strategy for 3 major personal care brands with combined annual revenue of £45M
  • Manage integrated marketing campaigns across digital, TV, and print channels with budgets exceeding £2.5M annually
  • Achieved 28% increase in market share for flagship brand through innovative social media campaigns and influencer partnerships
  • Collaborate with R&D and supply chain teams to successfully launch 8 new product variants, generating £3.2M in first-year sales
  • Oversee team of 6 marketing specialists and coordinate with external agencies managing £1.8M media spend
  • Implemented data-driven marketing approach using advanced analytics, resulting in 22% improvement in campaign ROI
  • Developed sustainability-focused marketing initiatives that enhanced brand reputation and drove 15% increase in consumer loyalty
Senior Marketing Executive2020-07 – 2022-02
PepsiCo UK
  • Executed multi-channel marketing campaigns for Walkers and Quaker brands across UK and Ireland markets
  • Managed digital marketing budget of £850K, optimizing spend allocation to achieve 18% increase in online engagement
  • Led successful product launch campaign for Walkers Sensations range, exceeding sales targets by 31% in first quarter
  • Coordinated with creative agencies and production teams to develop award-winning TV advertisements reaching 12M+ viewers
  • Conducted comprehensive market research and competitor analysis to identify growth opportunities worth £2.1M
  • Implemented customer segmentation strategies that improved targeting precision and reduced acquisition costs by 24%
Marketing Executive2019-09 – 2020-06
Nestlé UK
  • Supported marketing activities for KitKat and Smarties brands across traditional and digital channels
  • Managed social media presence for 3 chocolate brands, growing follower base by 45% and engagement by 38%
  • Assisted in planning and execution of seasonal campaigns generating £1.8M in incremental revenue
  • Coordinated trade marketing activities with major retailers including Tesco, Sainsbury's, and ASDA
  • Conducted consumer insight research and analysis to inform product development and positioning strategies
  • Supported brand partnerships and sponsorship activities, including Premier League collaboration worth £500K

Skills

  • Brand Management
  • Digital Marketing
  • Campaign Development
  • Market Research
  • Budget Management
  • Social Media Marketing
  • Google Analytics
  • Adobe Creative Suite
  • Project Management
  • Consumer Insights
  • Media Planning
  • Influencer Marketing
  • Email Marketing
  • SEO/SEM
  • Marketing Automation
  • Trade Marketing
  • Event Management

Education

University of Warwick
University of Manchester

Certifications

  • Google Ads Certification
  • Facebook Blueprint Certification
  • Chartered Institute of Marketing (CIM) Professional Certificate
  • HubSpot Content Marketing Certification
TipsCV

How to adapt this marketing manager CV

  • Open with a three or four line profile that names the job you want and your strongest results.
  • Turn duties into achievements: start each bullet with an action and end it with a result, such as time saved, money made or targets beaten.
  • Match your skills to each advert. This example leads with Brand Management, Digital Marketing and Campaign Development; keep the ones that are true for you, in the employer's own words.
  • Keep it to two pages, most recent job first, and give the most space to your last two or three roles.

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