Marketing Manager skills for your CV

Marketing managers develop and execute strategies to grow brand awareness, generate leads, and drive revenue. Employers want evidence of measurable campaign results and multi-channel expertise.

  • Marketing
  • Salary range £35,000 – £65,000
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Hard skills10
Soft skills6
Tools6
Certifications4

Hard skills

The technical skills for this role, grouped by how much they matter.

Essential 5 skills

  • Digital Marketing StrategyEnd-to-end campaign planning and execution
  • SEO/SEMOrganic and paid search management
  • Content MarketingStrategy, creation, and distribution
  • Google Analytics/GA4Data-driven decision making
  • Email Marketing/CRMHubSpot, Mailchimp, Salesforce

Important 4 skills

  • Paid Social (Meta/LinkedIn Ads)Budget management and optimisation
  • Marketing AutomationHubSpot, Marketo, Pardot
  • Brand StrategyPositioning, messaging, tone of voice
  • Budget ManagementP&L responsibility for marketing spend

Valuable 1 skill

  • A/B TestingShows data-driven approach

Soft skills

  • Creativity
  • Leadership
  • Strategic Thinking
  • Communication
  • Analytical Skills
  • Collaboration

Tools

  • HubSpot
  • Google Analytics
  • Canva
  • Hootsuite
  • Mailchimp
  • SEMrush

Certifications

  • Google Ads Certified
  • HubSpot Inbound Marketing
  • Meta Blueprint
  • CIM Diploma
TipsCV

How to show these on your CV

  • Numbers are everything: "Grew organic traffic 275% in 12 months" or "Managed £150K annual budget at 3.5x ROAS."
  • Include specific tools and platforms.
  • Show progression from tactical execution to strategic planning.

CV examples to learn from

Marketing · Mid levelMarketing ManagerMarketing manager CV example for UK FMCG and brand roles, with a results-led profile, campaign and budget achievements, key skills and CIM qualifications.View example Marketing · Mid levelDigital Marketing ManagerResults-driven digital marketing manager with 5+ years leading integrated campaigns across paid, organic, social, and email. Grew organic traffic by 85%, generated £2M+ pipeline, and reduced CPA by 35%. Managing £500k budget and team of 4 at Gymshark.View example Marketing · Entry levelContent WriterContent writer CV example for UK marketing roles, with an SEO-focused profile, traffic and ranking results, keyword research skills and certifications.View example

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