Maya Thompson
UX Designer
Profile
Mid-level UX Designer with 4 years of experience creating user-centred digital products for fintech and e-commerce sectors. Proven track record of improving conversion rates by up to 28% through data-driven design decisions and comprehensive user research. Expertise in design systems, accessibility compliance, and cross-functional collaboration, having led projects that impacted over 500,000 active users across mobile and web platforms.
Experience
Lead UX designer for business banking products, responsible for improving user experience across mobile app and web platform serving 150,000+ business customers.
- Led complete redesign of business account onboarding flow, reducing user drop-off rate by 28% and increasing successful completions from 64% to 82%
- Conducted 40+ user interviews and moderated usability testing sessions, translating insights into actionable design recommendations that informed £2.3M product roadmap decisions
- Established and maintained design system components in Figma, creating 85+ reusable components adopted across 3 product teams, reducing design-to-development handoff time by 35%
- Collaborated with data analytics team to implement user tracking and heat mapping, resulting in identification of 12 critical user journey pain points
- Mentored 2 junior designers and facilitated weekly design critique sessions, improving team design quality scores by 22%
- Delivered WCAG 2.1 AA compliant designs for all customer-facing features, ensuring accessibility for users with disabilities
- Presented design solutions to C-level executives and stakeholders, securing approval for 3 major feature launches worth £1.8M in development resources
UX designer supporting multiple e-commerce brands including Lookfantastic, Myprotein, and Zavvi, focusing on conversion optimisation and user journey improvements across 8 international markets.
- Redesigned checkout flow across 5 e-commerce platforms, increasing overall conversion rate by 12% and generating additional £2.1M in quarterly revenue
- Created high-fidelity interactive prototypes in Figma for 25+ product features, facilitating stakeholder buy-in and reducing development rework by 40%
- Conducted A/B testing in collaboration with analytics team on 15+ design variations, achieving statistical significance on 78% of experiments
- Collaborated closely with front-end developers using Zeplin and Figma Dev Mode, ensuring 95% design-to-code accuracy and reducing implementation queries by 60%
- Performed competitor analysis and heuristic evaluations for 3 major product launches, identifying 20+ UX improvement opportunities
- Designed responsive web components for mobile-first approach, improving mobile conversion rates by 18% across all brands
- Contributed to company-wide design system documentation, creating 45+ component guidelines and usage patterns
Design intern supporting digital transformation projects for clients including Co-op, AutoTrader, and NHS Digital, gaining exposure to healthcare, retail, and automotive sectors.
- Assisted in user research activities including 15+ stakeholder interviews and customer journey mapping sessions for NHS patient portal redesign
- Created wireframes and low-fidelity prototypes for 3 client projects, contributing to successful pitch presentations worth £450K in new business
- Supported usability testing sessions with 50+ participants across different demographics and accessibility needs
- Developed design documentation and style guides, ensuring consistency across multi-platform digital experiences
- Collaborated with senior designers on information architecture for large-scale website redesigns, improving task completion rates by 25%
Skills
- Figma
- User Research
- Wireframing
- Prototyping
- Usability Testing
- Design Systems
- Information Architecture
- Accessibility (WCAG 2.1)
- User Journey Mapping
- A/B Testing
- HTML/CSS
- Miro
- Adobe Creative Suite
- Sketch
- InVision
- Principle
- Zeplin
- Hotjar
- Google Analytics
- Agile/Scrum
Education
Certifications
- Google UX Design Professional Certificate
- Nielsen Norman Group UX Certification
- Interaction Design Foundation - Design Thinking Certificate
- WCAG 2.1 Web Accessibility Specialist