Kelly Johnson
Store Manager
Profile
Results-driven retail store manager with 6 years of experience leading high-performing teams and driving exceptional sales performance. Proven track record of exceeding revenue targets by up to 12% and managing operations for stores generating over £8M annually. Expert in visual merchandising, staff development, and operational efficiency, with a passion for delivering outstanding customer experiences and developing talent within retail environments.
Experience
Lead comprehensive operations for a flagship department store generating £8.2M annual revenue, managing 45 partners across multiple departments including fashion, home, and beauty.
- Exceeded annual sales targets by 12% in FY24, achieving £9.18M revenue through strategic visual merchandising improvements and targeted staff coaching programmes
- Reduced stock loss from 1.8% to 1.35%, saving £110,000 annually by implementing enhanced loss prevention procedures and staff training protocols
- Achieved highest customer NPS score in Northern region (82), surpassing company average by 15 points through improved service standards and complaint resolution processes
- Successfully managed £2.3M seasonal inventory during peak trading periods, maintaining 97% stock availability whilst reducing excess inventory by 18%
- Developed and mentored 12 team leaders, with 85% receiving promotions or increased responsibilities within 18 months
- Implemented new workforce planning system reducing overtime costs by 22% whilst maintaining service levels during peak periods
- Led cross-departmental initiatives resulting in 28% increase in cross-selling opportunities and £340,000 additional revenue
Served as second-in-command for busy high street store with £4.5M annual turnover, deputising for store manager and overseeing daily operations, staff rotas, and P&L responsibility.
- Managed daily operations for store with 32 staff members, maintaining 96% service level standards and achieving monthly KPI targets consistently
- Trained and developed 23 team members through structured coaching programmes, with 4 successfully progressing to management positions within Next group
- Led store through COVID-19 reopening in June 2020, implementing government safety protocols and launching click-and-collect operations serving 150+ customers daily
- Increased conversion rates by 8% through improved floor layouts and staff training on customer engagement techniques
- Reduced staff turnover by 35% by implementing new induction programmes and regular performance reviews
- Managed seasonal recruitment campaigns, successfully hiring and training 15 temporary staff for Christmas trading periods
- Achieved 99.2% till accuracy through implementation of enhanced cash handling procedures and staff training
Supervised sales floor operations for clothing and home departments, managing team of 12 sales assistants and ensuring exceptional customer service delivery.
- Supervised daily sales floor activities achieving 102% of monthly sales targets for 8 consecutive months
- Implemented new visual merchandising standards resulting in 15% increase in impulse purchases
- Coordinated staff training on product knowledge leading to 25% improvement in customer satisfaction scores
- Managed stock replenishment procedures maintaining 95% product availability during peak trading periods
- Led weekly team briefings and monthly performance reviews, contributing to 20% reduction in staff absenteeism
Skills
- P&L Management
- Team Leadership
- Visual Merchandising
- Stock Control
- Customer Service Excellence
- Recruitment & Selection
- KPI Reporting & Analysis
- Health & Safety Compliance
- Cash Handling & Till Operations
- Workforce Planning
- Loss Prevention
- Staff Training & Development
- Performance Management
- Inventory Management
- Sales Forecasting
- Customer Relationship Management
- Retail Operations
- Complaint Resolution
- Seasonal Planning
- Multi-channel Retail
Education
Certifications
- Institute of Leadership & Management Level 3 Certificate in Leadership and Management
- IOSH Managing Safely Certificate
- First Aid at Work Certificate (HSE Approved)
- Retail Knowledge Level 3 Diploma (City & Guilds)