Natalie Fry
Product Manager
Profile
Results-driven Product Manager with 4 years of experience building and scaling B2B SaaS products in fintech and AI sectors. Successfully launched 3 products from concept to market, generating combined ARR of £2.1M and serving 15+ enterprise clients globally. Proven expertise in user research, data-driven decision making, and cross-functional team leadership with a strong technical background in computer science.
Experience
Lead product strategy and execution for the payments module within Thought Machine's cloud-native banking platform, serving 15+ tier-1 banking clients across Europe and Asia-Pacific.
- Defined and launched real-time payments capability that generated £800K in new ARR within 6 months, securing contracts with 3 major UK challenger banks
- Reduced payment processing latency by 40% through API optimisation initiatives, improving client satisfaction scores from 7.2 to 8.6/10
- Established quarterly business reviews with C-suite stakeholders at key accounts, resulting in 95% client retention rate and £1.2M in expansion revenue
- Implemented RICE prioritisation framework across product team, improving feature delivery velocity by 25% and reducing scope creep by 30%
- Conduct weekly user research sessions with banking partners, synthesising insights into actionable product requirements that inform 80% of roadmap decisions
- Collaborate with compliance team to ensure all features meet PCI DSS and Open Banking standards, achieving 100% regulatory approval rate
- Mentor 2 junior product managers, developing their skills in stakeholder management and technical product delivery
Led end-to-end product development for Peak's AI-powered demand forecasting platform, managing a cross-functional squad of 8 engineers, designers, and data scientists serving retail and FMCG clients.
- Launched forecasting accuracy improvement feature that increased prediction precision by 23%, directly contributing to £1.3M ARR growth and securing 5 enterprise clients including Boots and Argos
- Conducted 100+ customer interviews and usability tests, identifying key pain points that informed product roadmap and resulted in 35% improvement in user onboarding completion
- Reduced customer churn from 12% to 9.8% through data-driven onboarding flow optimisation, implementing progressive disclosure and contextual help features
- Established product-market fit metrics and KPI dashboard, enabling executive team to make informed investment decisions that led to successful Series B funding round
- Implemented A/B testing framework using Optimizely, running 15+ experiments that improved feature adoption rates by average of 28%
- Collaborated with sales team to develop competitive battle cards and demo flows, contributing to 40% increase in deal close rate
- Led quarterly planning sessions with engineering teams, consistently delivering 90%+ of committed roadmap items on time and within budget
Supported product initiatives for Deliveroo's restaurant partner platform, focusing on onboarding and operational efficiency tools for 8,000+ UK restaurant partners.
- Designed and launched automated menu sync feature that reduced restaurant onboarding time from 5 days to 2 days, improving partner satisfaction scores by 22%
- Analysed user behaviour data using Mixpanel and SQL to identify friction points in partner journey, leading to 15% increase in platform adoption
- Collaborated with customer success team to prioritise bug fixes and feature requests, reducing support ticket volume by 18% through proactive product improvements
- Conducted competitive analysis of competitor platforms including Uber Eats and Just Eat, informing strategic decisions on pricing and feature parity
- Supported A/B testing of promotional tools, resulting in 12% increase in average order value for participating restaurants
- Created detailed product requirements documents and user stories, facilitating smooth handover to engineering teams and reducing development time by 20%
Skills
- Product Strategy & Roadmapping
- User Research & Customer Interviews
- Data Analysis & SQL
- A/B Testing & Experimentation
- Agile/Scrum Methodologies
- Stakeholder Management
- JIRA & Product Management Tools
- Competitive Analysis
- Go-to-Market Strategy
- Cross-functional Team Leadership
- API Design & Technical Requirements
- Product Analytics (Mixpanel, Amplitude)
- User Experience Design Principles
- Financial Modelling & Business Cases
- Customer Journey Mapping
- RICE Prioritisation Framework
- Wireframing & Prototyping (Figma)
- Python & R for Data Analysis
- Regulatory Compliance (Financial Services)
- B2B SaaS Product Development
Education
Certifications
- Certified Scrum Product Owner (CSPO)
- Google Analytics Individual Qualification (IQ)
- Product Management Certificate - General Assembly
- AWS Cloud Practitioner