Priya Sharma
Data Scientist
Profile
Experienced Data Scientist with 4+ years of expertise in machine learning and statistical analysis, specialising in retail analytics and financial services. Proven track record of delivering data-driven solutions that have generated over £3.5M in additional revenue and improved operational efficiency by 30%. Expert in Python, SQL, and advanced ML frameworks with experience managing datasets exceeding 50M records across consumer banking and retail sectors.
Experience
Lead data science initiatives across customer analytics and supply chain optimisation for the UK's largest retailer, working with datasets containing 25M+ customer transactions weekly.
- Built advanced customer segmentation models using K-means clustering and RFM analysis, identifying 5 high-value customer segments that generated £2.3M in additional revenue within 6 months
- Developed machine learning demand forecasting models using XGBoost and LSTM networks, reducing food waste by 12% across 3,400+ stores and saving £8.5M annually
- Created personalised recommendation engine using collaborative filtering, increasing online basket size by 18% and customer retention by 22%
- Implemented A/B testing framework for promotional campaigns, optimising discount strategies and improving conversion rates by 31%
- Built real-time inventory management dashboard using Tableau, enabling proactive stock management and reducing out-of-stock incidents by 28%
- Led cross-functional workshops with marketing and operations teams, translating complex statistical findings into actionable business strategies
- Mentored 2 junior analysts on advanced Python techniques and machine learning model deployment using Docker and AWS
Performed comprehensive data analysis on retail banking products, working with transaction data from 15M+ customer accounts to support risk management and customer experience initiatives.
- Analysed daily transaction patterns and customer behaviour using SQL and Python, identifying £12M in potentially fraudulent transactions and reducing false positive alerts by 35%
- Built automated ETL pipeline using Apache Airflow and PostgreSQL, processing 2TB of daily transaction data and reducing manual reporting time by 20 hours per week
- Developed credit risk assessment models using logistic regression and random forests, improving loan approval accuracy by 23% while maintaining risk thresholds
- Created interactive Power BI dashboards for senior management, providing real-time insights into customer acquisition costs, lifetime value, and churn predictions
- Conducted statistical analysis on mobile banking adoption, identifying key demographic factors that increased app usage by 45% among target segments
- Collaborated with compliance team on regulatory reporting, ensuring GDPR compliance while maintaining data utility for analytical purposes
- Presented monthly findings to stakeholders across retail banking division, influencing product development decisions affecting 8M+ customers
Supported customer analytics team with network performance analysis and customer satisfaction initiatives across mobile and broadband services.
- Analysed network usage patterns from 2M+ mobile customers using SQL and Excel, identifying peak congestion areas and supporting infrastructure investment decisions worth £15M
- Built customer churn prediction model using logistic regression, achieving 78% accuracy and helping retain 12,000+ high-value customers
- Created automated reporting system for customer service metrics, reducing manual analysis time by 15 hours weekly
- Conducted market research analysis on competitor pricing strategies, informing tactical pricing decisions for business customers
- Supported A/B testing of customer communication campaigns, improving email open rates by 19% through data-driven content optimisation
Skills
- Python
- SQL
- Machine Learning
- TensorFlow
- PyTorch
- scikit-learn
- Pandas
- NumPy
- Tableau
- Power BI
- A/B Testing
- Statistical Analysis
- Apache Spark
- AWS
- Docker
- Git
- R
- Apache Airflow
- XGBoost
- Time Series Analysis
Education
Certifications
- Google Professional Data Engineer
- AWS Certified Machine Learning - Specialty
- Microsoft Certified: Azure Data Scientist Associate
- Tableau Desktop Specialist